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New partner: Gutes Gut

Gutes Gut is a young sustainable start-up based in northern Germany, founded by Alessa Ohrt. The brand focuses on creating high-quality apparel and accessories, such as t-shirts and tote bags that combine modern design with a clear purpose: supporting environmental and animal protection through donations linked to each product.

As part of this mission, Gutes Gut has partnered with AIMM to contribute directly to ocean conservation efforts. Through this collaboration, a portion of the sales from their Orca-themed T-shirt will support AIMM’s work and mission. Stickers are also available and contribute to supporting our work.

This partnership reflects a shared commitment to raising awareness and creating real impact. By connecting conscious consumer choices with conservation action, Gutes Gut enables its community to actively support the protection of our oceans with every purchase. Thanks again for choosing us to be your partners, Alessa! 

Check their online shop here and their Tik Tok here.

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